Abstract
This is an early user test of vacuum insulation embedded in clay blocks, a solution developed within ZEB. The
product is in an early stage of its development and is not taken into use in any building projects yet. Therefore,
the evaluation is not based on experiences but on expectations towards this product. In this exploration we have
conducted twelve telephone interviews with representatives from different parts of the building industry. The main
results are: There is general agreement that vacuum insulation will be interesting and attractive for the market.
Some find thick walls problematic, but others indicated that there exist aesthetic and practical reasons to prefer
thick walls. Vacuum insulation may therefore be especially important for renovation projects and new buildings
where the site costs are high. Vacuum insulation in clay blocks seems like a reasonable combination to most of
the informants. But there was also a demand for vacuum insulation for wood constructions in combination with
thinner and lighter materials. According to our informants, to make vacuum insulation a central building product in
the future, a great degree of material flexibility will clearly be important. For future promotion of a product with
vacuum insulation, it is also important to convince the market that it is robust enough, and show calculation
examples on how the product may be more profitable when used where the site prices are high. The
environmental impact of vacuum insulation matters to some of our informants, and a clear plan for pre-separation
at source is asked for.
product is in an early stage of its development and is not taken into use in any building projects yet. Therefore,
the evaluation is not based on experiences but on expectations towards this product. In this exploration we have
conducted twelve telephone interviews with representatives from different parts of the building industry. The main
results are: There is general agreement that vacuum insulation will be interesting and attractive for the market.
Some find thick walls problematic, but others indicated that there exist aesthetic and practical reasons to prefer
thick walls. Vacuum insulation may therefore be especially important for renovation projects and new buildings
where the site costs are high. Vacuum insulation in clay blocks seems like a reasonable combination to most of
the informants. But there was also a demand for vacuum insulation for wood constructions in combination with
thinner and lighter materials. According to our informants, to make vacuum insulation a central building product in
the future, a great degree of material flexibility will clearly be important. For future promotion of a product with
vacuum insulation, it is also important to convince the market that it is robust enough, and show calculation
examples on how the product may be more profitable when used where the site prices are high. The
environmental impact of vacuum insulation matters to some of our informants, and a clear plan for pre-separation
at source is asked for.
