Abstract
Norwegian leisure boat manufacturers have experienced a transition from large to small production series during the last years following a general decline in demand. They are forced to transform large-scale operations into handling small volumes of highly customized products while maintaining the same level of cost efficiency. The literature presents several frameworks that can help to “crack the code” of mass customization. However, the mass customization strategy is still little understood and deployed in industry. There is thus a need to develop more in-depth understanding of how companies can get started and enhance their mass customization capabilities. This paper presents a chart approach for defining the solution space of a leisure boat production network. Opportunities and limitations of the suggested approach are also addressed.
