Abstract
The NEFFICS platform combines an open innovation social media platform with a business modelling and operations platform. Business Model Innovation is supported with a basis in a Business Model framework with seven dimensions, where each dimension is supported by a corresponding diagram view from our proposed Value Delivery Modeling Language (VDML). The pa-per shows the use of the various VDML diagrams illustrated by an example. Business Model innovation can take place through new ideas within all of the dimensions, which can be elaborated and analysed further through a two level diagram approach.