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Agile Customer Engagement: a Longitudinal Qualitative Case Study

Abstract

In this longitudinal case study we have followed a small softwareproduct company that has turned from a waterfall-like process toevolutionary project management (Evo). The most prominentfeature of the new process is the close engagement of customers.We have interviewed both internals and customers to investigatethe practicalities, costs, gains and prerequisites of such a transition.We have gathered data from a period of two years covering fourconsecutive release projects using the new process and analyzedthe material in detail. Our findings implicate that close customerengagement does give certain benefits but that it comes with a costand needs careful attention to management.

Category

Academic lecture

Language

English

Author(s)

Affiliation

  • SINTEF Digital / Software Engineering, Safety and Security

Presented at

ISESE 2006

Place

Rio de Janero, Brazil

Date

19.09.2006 - 22.09.2006

Organizer

Esernet

Year

2006

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