Abstract
This chapter presents results of a study investigating critical strategic aspects for achieving improved circular performance in the furniture supply chain. We propose a strategic framework for reverse logistics. Opportunities and challenges in achieving a circular supply chain for improved reuse, repair and refurbishment of materials are identified. A literature review on reverse logistics is carried out, together with an in-depth empirical case study of a furniture manufacturer. Critical aspects are discussed related to customers, partnerships and network, collection, sorting, disassembly, recovery, and enabling technologies. The chapter presents critical aspects of operations and business models that can enable or inhibit circularity as a value-creating system. Managers in the industry can use this framework to develop strategies for reverse logistics that support supply chain innovation.