Without doubt, maritime transport is the prime driver behind the industrial globalisation. The industry itself is highly dynamic, coloured by mergers & acquisitions, pooling, and an increase in the integration og logistics services. To a large extent, this complicates the challenges within logistics and transport operations.

Thus, in order to face the current challenges in the maritime transport industry, SmartShipping aims to estalish a commercial lead for Norwegain controlled and owned shipping through;

• improved commercial processes;
• improved use and explotation of market information;
• decision support systems