Social acceptance for salmon produced in new production systems - Report on willingness to pay for new production systems and social acceptance of salmon farming in general

This report summarizes the findings from a price experiment survey on the willingness to pay (WTP) for salmon produced using new production systems in salmon farming in three countries (Norway, Canada and Scotland). This includes land-based, floating closed containment cages and offshore production systems.
The results revealed that consumers preferred salmon produced using conventional (traditional) systems rather than new production systems. Regarding social acceptance, respondents stated they agreed that the environmental issues were problematic, while the economic contributions were considered as positive.